Attracting new employees with the appropriate skills and experience has become as much of a business challenge as securing new orders! Strategies to de-risk business growth must now include an innovative approach in developing capability, competence and confidence with existing employees. Yet many traditional coaching methods focus primarily on improvement, often neglecting the deeper, underlying factors that influence behaviour and produce truly exceptional high performance individuals.
Today’s coaching models must go considerably beyond setting objectives and tracking progress. The intricate interplay between thoughts, emotions, and behaviours is as important as identifying the specific professional development themes where employees must be adept. Its arguably much easier to teach someone to manage time than getting evidence of them doing so. We all know how to improve our fitness. Yet for many, this knowledge is simply not translated into action – despite our desire for improved fitness. Current coaching frameworks must simply go beyond explaining and demonstrating what is needed. It must effect change by breaking through the barriers of what stops employees being their very best selves.
The Limitations of Conventional Coaching
Traditional coaching models often operate under the assumption that increased awareness and goal-setting naturally lead to behavioural change. While these elements are important, they frequently overlook the complexities of human psychology that can impede progress. Factors such as unconscious biases, emotional triggers, and deeply ingrained patterns are seldom addressed, resulting in changes that are oftentimes superficial and short-lived.
Moreover, conventional coaching tends to prioritise performance metrics over personal well-being, potentially leading to burnout and disengagement. By focusing solely on outcomes, these methods may fail to consider the individual’s holistic experience, which is crucial for long-term success and fulfilment.
Our Integrated Approach
At CCO, we believe that effective coaching must delve deeper. Our Coaches draw upon their own leadership experience within industry and blend this with a deep understanding of human behaviour. We understand that people ultimately want to be their ‘best selves’ but something, not immediately apparent, has them give up, be cautious or concerned about applying what they know to make sense. Whether its holding team members to account, addressing under performance or being courageous and ambitious, simply ‘knowing’ what to do is oftentimes just not enough. Our approach to coaching builds knowhow and broadens skillsets but more importantly, supports individuals break patterns of behaviour and go beyond the concerns which typically hold them back. We help our coaching clients identify and address underlying issues that traditional coaching might overlook, such as emotional regulation, cognitive distortions, and relational dynamics.
Central to our methodology are our Six Agreements that make your Workplace Work:
- Acknowledgement
- Listening
- Speaking Straight
- Accountability
- Giving Support, and
- Controlling Emotions.
You could be forgiven for thinking these are ‘soft and fluffy’ skills. Yet, these are the very issues which, when absent or not skilfully practiced, are the source of chaos, error, quality non-conformance, limited teamwork and individuals not taking ownership. These agreements serve as foundation stones that guide communication, commitment, daily interactions and foster a culture of trust and openness. By embedding these values into our coaching process, we create an environment where coaching conversations are deep, meaningful and get to the issues which inhibit your team be their absolute best.
Bridging the Gap Between Insight and Action
Understanding oneself is a critical step, but transformation occurs when insight translates into action. Our approach emphasises practical application, helping clients implement new strategies and behaviours in their professional lives. Through continuous support and feedback, we ensure that changes are not only conceptual but also tangible and impactful.
We recognise the importance of aligning personal development with organisational objectives. By considering both individual and company goals, we facilitate growth that benefits the client and contributes to the broader success of the organisation.
The Impact of Our Approach
Clients who engage with our integrated coaching model often report profound shifts in their leadership style and personal well-being. By addressing the root causes of challenges and fostering self-awareness, they experience enhanced emotional intelligence, improved decision-making, and stronger relationships. These changes lead to more effective leadership and a more fulfilling professional experience.
In contrast to traditional coaching methods that may offer temporary solutions, our approach cultivates lasting transformation. By integrating clinical insights with business acumen, we empower clients to navigate the complexities of their roles with resilience and authenticity.
Conclusion
While traditional coaching has its merits, it often falls short in facilitating deep, sustainable change. At CCO, we bridge this gap by combining clinical expertise with business coaching, addressing the multifaceted nature of human behaviour. To learn more about how coaching can improve performance, wellbeing and achieve breakthrough results, contact the team at CCO.